SEO Blog

In onze blog wordt niet alleen interessant SEO nieuws besproken, maar ook social media en ander online marketing nieuws uit binnen en buitenland.

• Vkontakte loses copyright battle
  07/02/2012 - Tamara Yadvichuk
  Vkontakte loses copyright battle
  Vkontakte loses copyright battle
• Bobbi Brown Cosmetics takes advantage of using Facebook
  06/02/2012 - Qin Hu
  Bobbi Brown Cosmetics takes advantage of using Facebook
  Bobbi Brown Cosmetics takes advantage of using Facebook
• Futubra... “Twitter for housewives”
  03/02/2012 - Tamara Yadvichuk
  Futubra... “Twitter for housewives”
  Futubra... “Twitter for housewives”
• Addicted or not?
  03/02/2012 - Tom Scheffers
  Addicted or not?
  Addicted or not?
• Sina weibo has more tweets/second than Twitter
  02/02/2012 - Qin Hu
  Sina weibo has more tweets/second than Twitter
  Sina weibo has more tweets/second than Twitter
• ‘Have Florida - Will Travel’
  01/02/2012 - Ramcy Simoons
  ‘Have Florida - Will Travel’
  ‘Have Florida - Will Travel’
• Facebook Goes Public!
  31/01/2012 - Vitto Christaldi
  Facebook Goes Public!
  Facebook Goes Public!
• Inside buildings will be seen in Google Maps soon
  30/01/2012 - Qin Hu
  Inside buildings will be seen in Google Maps soon
  Inside buildings will be seen in Google Maps soon
• Google’s New Privacy Policy
  27/01/2012 - Vitto Christaldi
  Google’s New Privacy Policy
  Google’s New Privacy Policy
• Pixel Marketing+
  27/01/2012 - Gergana Koeva
  Pixel Marketing+
  Pixel Marketing+
• Super Tuesday 2012 - here we come
  26/01/2012 - Ramcy Simoons
  Super Tuesday 2012 - here we come
  Super Tuesday 2012 - here we come
• Facebook VS Google’s Orkut in Brazil: WIN!
  25/01/2012 - Qin Hu
  Facebook VS Google’s Orkut in Brazil: WIN!
  Facebook VS Google’s Orkut in Brazil: WIN!
• Facebook App Grafitti
  24/01/2012 - Vitto Christaldi
  Facebook App Grafitti
  Facebook App Grafitti
• Love is the new like..?
  23/01/2012 - Tom Scheffers
  Love is the new like..?
  Love is the new like..?
• Facebook:becomes a platform for parents to monitor kids
  22/01/2012 - Qin Hu
  Facebook:becomes a platform for parents to monitor kids
  Facebook:becomes a platform for parents to monitor kids
• Baidu heatmap
  20/01/2012 - Kelly Ge
  Baidu heatmap
  Baidu heatmap
• Huawei Ascend P1S– thinnest Smartphone with high performance
  15/01/2012 - Qin Hu
  Huawei Ascend P1S– thinnest Smartphone with high performance
  Huawei Ascend P1S– thinnest Smartphone with high performance
• CIO Day – a good lesson for all CIO’s
  13/01/2012 - Qin Hu

  I was so glad to participate in CIO Day 2011, which was held in Noordwijkerhout Netherlands on Tuesday 15th November. “Me, Myself and I5” was a quite interesting slogan, and I5 stands for  “Information, Intelligence, Inspiration, Innovation and Interaction”.

  CIO Day – a good lesson for all CIO’s
• Mobile Devices and Internet Mobile in Belgium
  09/01/2012 - Gabriel Goldberg

  We have planned to write our quarterly update on the mobile internet in Belgium in the first weeks of 2012. But before that, let’s have a look at some other data on mobile and internet: the mobile devices. What’s hot? Which devices are the most used to surf the internet in Belgium? Which brand has success?

  Mobile Devices and Internet Mobile in Belgium
• Tiësto's Live Performance on Twitter
  09/01/2012 - Vitto Christaldi

  Hewlitt-Packard (HP) together with Intel Corporation will be hosting the first live-stream concert on their Twitter pages, starring the worldwide known disc jockey and record producer from the Netherlands, Tiësto. The 90-minute live performance is scheduled to be aired from XS Nightclub at Encore in Las Vegas in two days from now, January 11th, 2012, at 10:00 PM Pacific Time.

  Tiësto's Live Performance on Twitter
• If I Die – a funny app for you to say your last words
  08/01/2012 - Qin Hu

  In the social media booming generation, many companies have made their fortune developing apps. I have introduced many interesting and successful apps before on SearchCowboys, and today I have found another one. It has a “scary” name called If I Die. It is a Facebook app which makes sure that your last words and final messages can be posted to your friends years after you passed away. Yep, your Facebook profiles will not die in the same way you do.

  If I Die – a funny app for you to say your last words
• ConnectYard – a new platform for education
  03/01/2012 - Qin Hu

  It is not new that more and more students prefer to interact via mobile devices and social media sites rather than using traditional forms of communication such as e-mail.
  However, according to Doane, the co-founder of ConnectYar, it is clear that faculty members are not always keen on adopting new technologies and many do not want to intrude upon the personal space of students on social networking sites.

  ConnectYard – a new platform for education
• The Digital Story of Nativity
  21/12/2011 - Vitto Christaldi

  Almost Christmas! For those who do not know the story of the birth of baby Jesus, here is a funny clip made by Excentric, showing how social media, web and mobile tell the story of the nativity through Facebook, Twitter, YouTube, Google, Wikipedia, Google Maps, GMail, Foursquare, and Amazon:

  
  

  The Digital Story of Nativity
• Jackie & Rihanna
  21/12/2011 - Vitto Christaldi

  JACKIE Magazine, the Dutch glossy magazine, became the hottest topic a couple of days ago for its article in issue 49 page 45, which referred to the singer Rihanna as “de ultieme niggabitch” (the ultimate nigga bitch). This choice of inappropriate words (read: “racist slur”) had naturally caused angry and in some cases hateful reactions through social media and blogs, including Rihanna herself.

  Jackie & Rihanna
• Facetones–integration of Facebook photo with your ringtones
  18/12/2011 - Qin Hu

  Nowadays, people keep in touch by using social networks more than phone calls and increasingly see their devices as portals to social media sites. Vringo has sensed this trend. Its CEO John Medved says: “phone calls almost feel out of date because there is no social context”.

  Facetones–integration of Facebook photo with your ringtones
• InBed.me – a great social booking site for travelers
  12/12/2011 - Qin Hu

  If you like traveling, and if you think that travel is not about the places you see, but the people you meet along the way, InBed.me is definitely a thing for you. It is a social booking site for travelers to connect with each other before their trip starts.

  InBed.me – a great social booking site for travelers
• What friends see when they glance at Facebook profiles
  12/12/2011 - Vitto Christaldi

  Some people spend their time customizing their Facebook; because they want to look professional for future employers, or just because they want to be perceived as cool and hip. But the big question is, “Which part of your Facebook profile do you actually need to pay more attention to when you are pimping it out?”

  What friends see when they glance at Facebook profiles
• Baidu can index Weibo (Chinese Twitter)
  09/12/2011 - Kelly Ge

  Be careful! Your comments on Weibo can be indexed and searched by others on Baidu. How can it happen? Baidu Open data makes it possible. I have introduced Baidu open data on the previous article. Unlike Google indexed Twitter pages previously, the Weibo users can not choose not to be indexed.

  Baidu can index Weibo (Chinese Twitter)
• What Smartphones can do for businesses
  05/12/2011 - Qin Hu

  No doubt, Smartphones are amongst the most popular topics in the world. The major players in mobile phone market have changed gradually since iPhone’s first launch in 2007. I remember when I first came to the Netherlands; I saw most people using Nokia. But now, iPhone, Blackberry, Samsung, HTC can be seen everywhere.

  What Smartphones can do for businesses
• What Smartphones can do for businesses
  05/12/2011 - Qin Hu

  No doubt, Smartphones are amongst the most popular topics in the world. The major players in mobile phone market have changed gradually since iPhone’s first launch in 2007. I remember when I first came to the Netherlands; I saw most people using Nokia. But now, iPhone, Blackberry, Samsung, HTC can be seen everywhere.

  What Smartphones can do for businesses
• How Airlines Use Social Media to Cope with Flight Disruption
  29/11/2011 - Vitto Christaldi

  We are entering December! The temperature is going down and soon most of you will be in your hometown, celebrating Christmas with the family; or maybe taking a break from cold winter by heading to a tropical island. For most airlines, December is the month to generate great revenue opportunities, but also a month with the highest level of stress due to weather disruptions, delays, snows, ice, etc. How do KLM, AirAsia, and Quantas use social media to cope with the flight disruptions?

  How Airlines Use Social Media to Cope with Flight Disruption
• How Airlines Use Social Media to Cope with Flight Disruption
  29/11/2011 - Vitto Christaldi

  We are entering December! The temperature is going down and soon most of you will be in your hometown, celebrating Christmas with the family; or maybe taking a break from cold winter by heading to a tropical island. For most airlines, December is the month to generate great revenue opportunities, but also a month with the highest level of stress due to weather disruptions, delays, snows, ice, etc. How do KLM, AirAsia, and Quantas use social media to cope with the flight disruptions?

  How Airlines Use Social Media to Cope with Flight Disruption
• Baidu display ads – remarketing
  28/11/2011 - Kelly Ge

  This year, Baidu strengthened the promotion on its new function for display Ads – remarketing to make the ads better fit to the needs of target audience. This article is the brief intorduction to this function, and you will know more on the differences between Google and Baidu.

  Baidu display ads – remarketing
• Square—how we pay in the modern world
  28/11/2011 - Qin Hu

  Have you heard about the mobile payment application Square? It is a small credit and debit card reader that can process your card payments on IOS or Android devices. The company Square Inc. was created by Twitter's co-founder Jack Dorsey. Several months ago, it also launched its card case, which will simplify the whole payment processes. Besides, location, Twitter, and check menu function it also can be used to help you find restaurants or stores. No cash, no credit cards, you just need your phone and name to finish the transaction. How amazing!

  Square—how we pay in the modern world
• Turntable.fm – nice social media website
  18/09/2011 - Qin Hu

  If you like music, want to be a DJ and happen to live in the US, here is a nice social media site for you – Turntable.fm which allows users to share music interactively.

  Turntable.fm – nice social media website
• Google +1 and Google Like
  19/05/2011 - Vitto Christaldi

  About two months ago, Google launched Google +1, a social sharing button from Google. Yes, everyone who is actively on Facebook knows how it works; it has basically the same concept as “Like button” on Facebook: you like it, you recommend it, and the words are spread. Social sharing has been proven to have a big role on determining page ranking and I guess that is why Google decided to adapt this idea. Yet, Google +1 is still an experiment and it is only available for a small percentage of users of Google.com (for the users of Gmail, Google Reader and Google Buzz).

  Google +1 and Google Like
• Insight: E-Commerce Sites in Indonesia
  05/05/2011 - Vitto Christaldi

  Along with internet growth in Indonesia come more and more e-commerce sites. This time, I am going to compare the top three e-commerce sites in Indonesia: tokopedia, plasa.com, and krazymarket, based on their look and feel and the checkout process. But first, who are they?

  Insight: E-Commerce Sites in Indonesia
• Sixreps.com: Social Media for Fitness and Sport Enthusiasts
  28/04/2011 - Vitto Christaldi

  Nowadays you can find all kinds of social media on the internet. From social media for food (Foodspotting), to entertainment (GetGlue), beers (Untappd), and many more. But are there any social media for sports? Yes, it is called sixreps.com, a social media for fitness and sport enthusiasts.

  Sixreps.com: Social Media for Fitness and Sport Enthusiasts
• #startuplokal: Indonesian Local Startup Community
  20/04/2011 - Vitto Christaldi

  #startuplokal, as they stated, is a community that gathers startups, digital/tech world enthusiasts, investors and media to meet and find a chance to collaborate. The community was initiated in April 2010 by four initiators: Aulia Halimatussadiah (the owner of online bookstore, kutukutubuku.com), Natali Ardianto (co-founder of urbanesia.com, Jakarta's lifestyle online directory), Nuniek Tirta (Natali Ardianto's wife and also the owner of HamilCantik.com, online boutique for maternity clothes) and Sanny Gaddafi (CTO of social network for fitness and sport enthusiasts, SixReps).

  #startuplokal: Indonesian Local Startup Community
• Keyword analysis - Baidu Index
  19/04/2011 - Kelly Ge

  Baidu index is used for keywords research and market analysis. You can check the "media exposure" and "users concern" on certain keyword in the past 30 days. The data provided is generated from the search queries on Baidu web search and Baidu news search. It offers the latest search behavioral and concern of customers under search queries since June 2006.

  Keyword analysis - Baidu Index
• Gantibaju.com: Indonesia's Very Own Threadless
  12/04/2011 - Vitto Christaldi

  Indonesia in my view is the leader in copying ideas and making them their own, for example: Yahoo! Koprol, the Indonesian's Foursquare; or dealkeren and Lapar.com, the Indonesian Groupon “clones”. How about Indonesian versions of Facebook and Twitter? Until now I have not found any Indonesian versions of Facebook / Twitter, but who knows if they exist?

  Gantibaju.com: Indonesia's Very Own Threadless
• Baidu Display ads - Ads creation
  30/03/2011 - Kelly Ge

  Similar to Google, the setting of Baidu display ads include location, types of websites, and keywords. Let’s go to ads creation part. Ads on display network have various forms, such as text, picture, flash, etc. Tips for this part, see below:

  Baidu Display ads - Ads creation
• Digital Media in Indonesia
  23/03/2011 - Vitto Christaldi

  A couple of weeks ago, I received a mail from a group of students from The Singapore Management University about their interest to interview me on social media in Indonesia. Later I found out that they are working on a project to build a wiki-site about “Digital Media in Asia”; and their focus is “Social Media in Indonesia”. To find out more, I interviewed these four brilliant students (Pan Hui Yan, Lam Cai Yu, Trixia Yong, and Mavis Chan) about their project:

  Digital Media in Indonesia
• General intro on Display Network
  21/03/2011 - Kelly Ge

  To reach more target audience in a short time, the exposure on the paid search is not enough. Similar to Google, Baidu, indexed over 60 millions Chinese display pages, enabled Ads be shown on related display web pages. Baidu's display ads have achieved a billion daily ad impressions.

  General intro on Display Network
• Indonesia's Largest Community: Kaskus
  09/03/2011 - Vitto Christaldi

  Kaskus comes from the abbreviation of "Kasak Kusuk” (means “chit-chat”), founded by Andrew Darwis and two other Indonesian students on November 6th, 2000, when they were still studying in Seattle. Since then, it has become the largest internet community forum in Indonesia. In 2006, Kaskus had to change its domain from .com to .us because a computer virus called “Brontok” was attacking Indonesian sites. So if you think it is an American site, it is not!

  Indonesia's Largest Community: Kaskus
• Indonesian Groupon Clones
  28/02/2011 - Vitto Christaldi

  When Andrew Mason started Groupon in 2008, he probably would have never guessed (or maybe he did) that Groupon would expand to 35 countries in the world, except Indonesia. From about more or less 11 Indonesian daily-deal sites, I chose three representative sites to be discussed: dealkeren, DISDUS, and the new comer: Lapar.com.

  Indonesian Groupon Clones
• How to improve Baidu quality score
  16/02/2011 - Kelly Ge

  Baidu gives each keyword in campaigns a quality score. The quality score does not have much impact on the biding price, effectiveness of ads and ROI, but mostly decides where your ads can be shown. Keywords with higher quality score will most likely appear on the left side, while a low quality score can only make ads appear on the right side.

  How to improve Baidu quality score
• Foursquare vs Koprol
  14/02/2011 - Vitto Christaldi

  The journey of the online market in Indonesia continues. Before I start comparing both social networks, I will introduce you to Yahoo! Koprol, the local location-based social network from Indonesia. It started with the name Koprol (means “somersault” in Bahasa Indonesia and Dutch) in 2008, founded by three young Indonesian entrepreneurs: Fajar Budiprasetyo, Satya Witoelar, and Daniel Armanto. It was the fastest local social network in Indonesia and Yahoo! was interested to do acquisition with Koprol. In May 2010, Koprol was acquired and officially called Yahoo! Koprol.

  Foursquare vs Koprol
• Paid search – Campaign setting
  10/02/2011 - Kelly Ge

  As I mentioned before Baidu campaigns differ from Google campaigns in various aspects. This time I will explain the campaign settings in detail.

  Paid search – Campaign setting
• Indonesia and Social Media
  08/02/2011 - Vitto Christaldi

  If you are “always” on twitter, you might have noticed some strange words on your trending topic a couple of days ago. "#cumaditwitter" or "G4k 5uk4 T03l154N B36iNi3". Well, if you are wondering who was behind those trending topics, the answer is "the Indonesians". The Indonesian users of social media platforms have been growing the last couple of years. How far are they growing? Let's take a look!

  Indonesia and Social Media
• Paid search – Ads format
  01/02/2011 - Kelly Ge

  At first glance, the paid ads of Baidu seems the same as Google, but when talking in detail on ads formats, campaign settings, and quality score, even Google professionals can not manage Baidu campaign well.

  Paid search – Ads format
• Conversion Conference London
  25/11/2010 - Menno Flikkema

  I was delighted to attend the first Conversion Conference at the beginning of this month in London. Led by Tim Ash as chair, it was a conference dedicated to how to make more money with your website by increasing conversion. The word conversion to me means simply getting people to do what you want them to do on your website. What surprised me was the depth in which this simple notion was covered in the two days of conversion conference.

  Conversion Conference London
• General introduction on Baidu products
  21/10/2010 - Kelly Ge

  As mentioned before Baidu has some products that are similar to what Google offers but it also has several that are unique. Baidu is expanding its product offering and many new products can not be managed from the general customer account. But no matter how many products it has, paid search and display network are still the main focus and cash cow for Baidu.

  General introduction on Baidu products
• SES Amsterdam - News & Search panel
  21/03/2010 - Mark Farragher

  Menno en ik schuiven aan bij de SES Amsterdam voor het News & Search panel onder leiding van Bas van der Beld (State of Search). Aanwezig zijn Brent Payne (Tribune) en Julian Sambles (Daily Telegraph). 

  SES Amsterdam - News & Search panel
• Google Chrome OS preview in Amsterdam
  14/12/2009 - Mark Farragher

  Op uitnodiging van Gijs Fennel van Whizpr togen Menno en ik afgelopen woensdag naar Amsterdam voor een Google persbijeenkomst over het nieuwe Chrome OS. Anders Sandholm, zelf betrokken bij het centrale ontwikkelteam van Chrome OS, deed voor een select gezelschap van bloggers en journalisten een boekje open over de ontwikkelingen van de afgelopen maanden en de toekomstverwachtingen van Google.

  Google Chrome OS preview in Amsterdam
• How good is your multicultural awareness?
  23/11/2008 - Mark Farragher

  A couple of months ago I attended SES San Jose and Google was kind enough to throw us all a party. In the bus on our way to the Googleplex I sat next to a german SEO and we talked about how difficult it is to unlock the European SEO market, and how European agencies should deal with this challenge. We agreed that it all boils down to how you handle cultural and linguistic differences; your SEO strategy needs to cover them right from the start.

  How good is your multicultural awareness?
• SEO needs to grow up
  02/11/2008 - Francis Siefken

  What does SEO need to grow up? What tools and which knowledge is needed?

  SEO needs to grow up
• Sociaal Media Optimization: een interactieve knipselkrant
  20/10/2008 - Dick Ahles

  Search Engine Optimization (SEO) is push, Social Media Optimization (SMO) is pull marketing.

  Sociaal Media Optimization: een interactieve knipselkrant
• SEO: trucje of strategie?
  10/10/2008 - Dick Ahles

  Langzamerhand begint in de Internet Wereld op grotere schaal door te dringen dat Search Engine Optimizing voor veel klanten de sleutel is tot online succes. Eerst was er de pavlov-reflex van Search Engine Advertizing met het standaard advies: dat je als klant (Google-)advertenties moet kopen en alles komt goed. Nu gaan steeds meer partijen SEO analyses van je bestaande site aanbieden (soms zelfs gratis als teaser), vaak als binnenkomer voor andere main-activiteiten zoals hosting, internet-vormgeving, het aanbieden van CMS-systemen.

  SEO: trucje of strategie?
• Local search op de iPhone
  23/08/2008 - Mark Farragher

  De Local search sessie op de SES in San Jose wordt gesponsord door de Kelsey group. Moderator is Michael Boland (Kelsey Group) en de sprekers zijn Ethan Lowry (UrbanSpoon), Scott Dunlap (NearbyNow) en Ryan Sarver (Skyhook Wireless).

  Local search op de iPhone
• The evolution of local search
  23/08/2008 - Mark Farragher

  Ik zit opnieuw bij een SES sessie in San Jose die gesponsord wordt door de Kelsey Group: 'Local 2.0 - the evolution of local search'. De moderator is opnieuw Michael Boland (Kelsey Group) en de sprekers zijn Ian White (Urban Mapping), Peter Hutto (Local.com), Joel Toledano (Krillion) en Steve Espinosa (eLocal Listing).

  The evolution of local search
• Black hat search
  22/08/2008 - Mark Farragher

  De laatste sessie van de dag op de SES in San Jose is "Black hat / White hat: Playing dirty with SEO". De term "Black Hat" staat voor discutabele en soms illegale technieken om je ranking te verbeteren. Moderator is Matthew Bailey (SiteLogic) en in het panel zitten Greg Boser (WebGuerilla), Todd Friesen (Range Online), Bruce Clay (Bruce Clay inc), David Naylor (Bronco) en Jill Whalen (High Rankings). De zaal is volledig afgeladen, ieder stoel is bezet en achterin de zaal staan ook nog een grote groep mensen. Dit is duidelijk een hele populaire sessie.

  Black hat search
• Social Media
  22/08/2008 - Mark Farragher

  Vandaag heeft de SES in San Jose een complete track met alleen maar sessies over social media. Dit is ideaal, social media stond namelijk op mijn lijstje van trends die ik hier in Amerika wilde toetsen. In Nederland is social media helemaal nieuw en hot, maar aangezien de Amerikanen in de meeste dingen 1 tot 2 jaar op ons voorlopen vroeg ik mij af hoe de situatie hier is.

  Social Media
• Search Engine Strategies San Jose 2008 - dag 4
  21/08/2008 - Mark Farragher

  Op de vierde dag van de SES hebben ze weer een complete track met 1 onderwerp, en deze keer is dat local search. Op de Orion Keynote op dag 2 zei Rich LeFurgy al dat volgens hem 'the next best thing' location based advertising zou zijn. Ook Matt McGowan noemde in het interview al dat volgens hem local search heel groot gaat worden. Daarom besluit ik vandaag zoveel mogelijk local search sessies te volgen om te kijken wat we daar op korte termijn over kunnen verwachten.

  Search Engine Strategies San Jose 2008 - dag 4
• What's new in Google Analytics
  21/08/2008 - Mark Farragher

  Op de SES in San Jose zijn ook een aantal gesponsorde sessies. Uit het aanbod kies ik de sessie "What's new with Google Analytics and Website Optimizer". Het wordt gepresenteerd door Avinash Kaushik (analytics evangelist bij Google) en Tom Leyung (Product Manager van Google Website Optimizer).

  What's new in Google Analytics
• Google Dance 2008
  21/08/2008 - Mark Farragher

  Het hoogtepunt van de SES is natuurlijk de Google dance, dit jaar getiteld “Glow in the dark”. Zo rond 18:00 vormen zich al lange rijen voor de deur van het McEnery gebouw in afwachting van de bussen die ons naar het Googleplex gaan vervoeren.

  Google Dance 2008
• Landing page testing and tuning
  20/08/2008 - Mark Farragher

  Mijn eerste sessie van de dag is “Landing page testing and tuning” met Tim Ash (Site Tuners), auteur van het boek Landing Page Optimization. Tim schiet meteen los en laat een aantal voorbeelden zien van landing pages voor en na optimalisatie. De verschillen zijn heel subtiel, het is erg moeilijk om in een oogopslag precies te zien wat er veranderd is. Toch noemt hij conversie verbeteringen van 30-50%. De moraal van het verhaal is dat zelfs kleine verschillen in de layout van de pagina enorme verbeteringen in de clickthrough kunnen verzorgen.

  Landing page testing and tuning
• Search Engine Strategies San Jose 2008 - dag 3
  20/08/2008 - Mark Farragher

  Ik wordt een beetje sloom wakker vandaag vanwege al het bier dat ik gisteren op het Google feest heb gedronken. De eerste email die ik zie is van Dick: "Hee Mark, waar blijven de nieuwe postings?". Dat is natuurlijk het nadeel van zo'n feest: je kunt niet gelijktijdig feesten en bloggen, dus ik loop een beetje achter. Ik kruip achter de PC en gooi er weer wat postings uit. Tegen de tijd dat ik bij het congresgebouw aankom is de opening keynote al voorbij en zitten we al 10 minuten in de eerste sessie.

  Search Engine Strategies San Jose 2008 - dag 3
• Semantic search
  19/08/2008 - Mark Farragher

  Een leuke sessie op Search Engine Strategies in San Jose gaat over Semantic Search. Denk hierbij aan nieuwe bedrijven als Hakia en Powerset die met behulp van taalanalyse proberen te achterhalen wat de betekenis is van een zoekopdracht en de tekst in de zoekresultaten. Wat kunnen we op korte termijn verwachten van Semantic Search?

  Semantic search
• Video search engine optimization
  19/08/2008 - Mark Farragher

  De laatste sessie tijdens de SES van vandaag ging over een relatief nieuw begrip: video search engine optimization of VSEO. Onder leiding van Joseph Morin (Storybids) lichten verschillende sprekers van multimedia-zoekmachines en SEO bedrijven dit onderwerp nader toe.

  Video search engine optimization
• Universal en blended search
  19/08/2008 - Mark Farragher

  Op de SES in Hamburg zag ik voor het eerst een presentatie over Google Universal Search. Dit hield de gemoederen nogal bezig: het grote stuk ruimte dat Universal in beslag neemt op de resultatenpagina laat wel erg weinig ruimte over om voor te optimaliseren. Nu zit ik in San Jose, een uitgelezen kans om uit te vinden wat de Amerikanen van Universal search vinden.

  Universal en blended search
• Search Engine Strategies San Jose 2008 - dag 2
  19/08/2008 - Mark Farragher

  De tweede dag van SES San Jose begint ontspannen. In de lift van het hotel loop ik een Yahoo delegatie tegen het lijf die net pas aangekomen is. In het conferentiegebouw staan flinke rijen bij de registratie, er zijn blijkbaar meer mensen die de eerste dag hebben overgeslagen. Ik kom zelf ook nogal traag op gang, maar een 2-shot espresso bij de bakker om de hoek doet wonderen. Maar tegen de tijd dat ik bij de keynote binnenloop is die al een kwartier bezig.

  Search Engine Strategies San Jose 2008 - dag 2
• Search Engine Strategies San Jose 2008 - dag 1
  18/08/2008 - Mark Farragher

  De eerste dag van SES San Jose begint een stuk koeler dan ik hier gewend ben, en ook de lucht is vandaag grijs en bewolkt. In een grote en half lege zaal geeft Kevin Ryan een korte inleiding waarin hij vertelt over een paar recente ontwikkelingen in search, en hij licht het format van SES toe. Naast de grote congressen in Amerika hebben we nu een tijdje de kleinere “SES Forums” in het buitenland en dat bevalt goed. Deze keer is er ook een tijdschrift, de SES “show guide”, te koop voor het luttele bedrag van $3.01 (*) en er zijn door bedrijven gesponsorde sessies waarin reclame maken voor je eigen producten geen probleem is.

  Search Engine Strategies San Jose 2008 - dag 1
• Search Engine Strategies San Jose 2008
  01/08/2008 - Mark Farragher

  Er komt weer een nieuwe Search Engine Strategies aan! Van 18 tot 22 augustus wordt de SES in het zonnige San Jose gehouden. Dat is bij Google om de hoek dus Matt Cutts is er zeker bij. Verder lopen Kevin Ryan en Danny Sullivan er ook rond, en staan er een aantal interessante namen op de sprekerslijst zoals Satya Nadella (Microsoft, hij gaat over search en advertising), Erik Collier (Ask.com) en Conn Fishburn (Yahoo).

  Search Engine Strategies San Jose 2008
• Is Google AJAX Search consistent?
  05/07/2008 - Mark Farragher

  Google maakt het mogelijk om zoekopdrachten in Javascript uit te voeren met behulp van Google AJAX Search. Maar hoe consistent zijn deze zoekresultaten?

  Is Google AJAX Search consistent?
• Google Universal Search - goed of slecht?
  24/06/2008 - Mark Farragher

  Op de SES in Hamburg maken sommige bezoekers zich zorgen over Google Universal Search, Google's nieuwe manier om zoekresultaten te presenteren. Is dit een goede of slechte ontwikkeling voor de zoekmachine business?

  Google Universal Search - goed of slecht?
• XS4All problemen en Amnesty International
  18/06/2008 - Menno Flikkema

  Afgelopen Mei heeft FirstFocus bijna een week lang problemen gehad van de storing van XS4all. We hadden net een splinternieuwe business DSL verbindingen en waren dus niet blij met de problemen...

  XS4All problemen en Amnesty International
• Zoekmachine Optimalisatie voor Meertalige Sites
  12/11/2007 - Mark Farragher

  Ik zag laatst een interessante vraag op de zoekmachine optimalisatie blog SEOMoz: hoe moet je meertalige content optimaliseren voor zoekmachines? Je hebt dan de keuze om iedere taal als een aparte site te behandelen, of...

  Zoekmachine Optimalisatie voor Meertalige Sites